Data-Driven Media and Marketing

Data has the potential to be your most valuable marketing resource. With the right information in hand, you can create scalable, repeatable marketing processes. Data-driven marketing can produce an overwhelming amount of numbers. We use our expertise and experience to turn numbers into actionable insights.

 In this new media landscape, we believe technology and analysis beats scale. Consumers rarely separate the creative messaging from the media placement. We find ways to ensure your brand provides value to the consumer and not just noise and annoyance.

ROI is at the center of everything we do. It isn’t merely a metric we track, it's at the core of how we build a campaign. Within the new media landscape, analytics provides real-time results to help us see what’s working and what isn’t. No more wasting money on failed tactics.

Motivational Mining is an internal practice that allows us to identify consumer motivations. This allows us to be smarter and more efficient about how we connect with people and tailor messaging to a specific motivation. You will see the benefit by more targeted spends and elimination of waste.

Whether you are a business outsourcing or auditing your marketing team, an agency pitching new business, or a media company needing complementary services Capitol Marketing has solutions for you. 

Search has evolved more than any other marketing discipline. Today, you must know the rules of search or you may hurt your brand more than you help it. Luckily, our team is Google certified to ensure you are staying ahead of the curve.